@tio > What I mean is the difference between brands and prices is almost non-existent in terms of quality
you had me in the first half not gonna lie, but this take is so wrong, everything else was okay, but brand vary WIDELY, both in quality and in value/price.
If you have ever worked with e.g. blender or had to compile large projects, it's also obvious that hardware matters, it can be the difference between days or minutes.
Yes they market it over the top. Yes, I'm on hardware mostly from 2012 and I have basically no need to upgrade anything, only repairs. No, a 750w power supply would not meet the needs of my system, I need one with 1500w, that's not an useless feature, that's how much power it can provide to my system.
Denying that there are objective measures of hardware quality really dilutes you message that I actually agree with somewhat.
Some brand are also more FOSS aligned than others, and choosing those might save you a lot of hassle down the line, and help you promote you and your friends self liberation from proprietary garbage.