The role of a headline is to give you the broadest outline of a story, not to explain every detail to you (that's what the article is for).

"Swedish PM Steps Down" is a headline.

"Swedish PM Steps Down to Pursue Art" is also fine.

"Stefan Löfven, current Prime Minister of Sweden, a country in Europe, is giving up his job, which is currently head of state, because he wants to spend more time drawing kittens (drawing is a form of art which he enjoys)" is not a headline.

Spoiler: the swedish PM hasn't actually stepped down. It's just an example 😅

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Further to this unless a distro/app/person is VERY well known, I often generalise or contextualise it in a headline:

"Regolith, the i3-based Linux Distro, Adds Foo"

Not everyone knows "Regolith", what it is, etc.

Same with:

"New Linux Phone Goes on Sale"
vs "CherryMax Pro Goes on Sale"

The former tells you a phone powered by Linux has gone on sale. And if you like Linux, why you'll care.

The latter just tells you *something* has gone on sale, with no broader info.

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100% agree, and I appreciate your useful headlines. 🙂


I'd personally argue that the second one is better because it encapsulates an implied story structure of three acts, and therefore is more communicative than the first. (But I'm not a headline editor and my job is not to get people to click on shit.)

@omgubuntu You won't believe what kitten was drawn next.

8 kitten drawings that will change your life.

With this guide anyone can become Swedish PM.

Watch how a PM changes the live of everyone.

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