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@kingannoy Good question, and I think the answer has to be personal. For basic SMS users, maybe it's, "Hey, look at these checkmarks so you know if it actually arrived on their phone" and "Look, you can just tap a single button to go from texting to video." For iMessage users, "You can talk to Android users the same as iOS with all these features." To some, "this reduces the power of mega corporations" is convincing.